9. Reassess Your Regimen
Don’t go on autopilot with your skincare, says Marmur, who eschews a set routine in favor of amassing a mindful collection of products, then customizing day by day. “If my skin looks good and feels comfortable,” she says, “I use a lighter night cream. In October, when the barometer drops and my skin becomes drier, I choose a richer formula.” Similarly, several women mentioned their devotion to masks, which help them treat temporary conditions, like sensitivity and dryness. “I use an exfoliating clay mask followed by a hydrating mask when I’m having my morning coffee,” says Jessica Alba, the founder of Honest Beauty. Pamela Baxter, the founder of Bonafide Beauty Lab, up to three times a week.